Brain or brand training

Back in 2005/6 our dear friend Dr Kawashima introduced the baying public to Brain Training for the Nintendo DS. The results were damning to say the least - our brains are effectively ten years older than we are and collecting their pensions at the local Post Office. The programme 'are you smarter than a 10yr old' only reinforces the knowledge that our best years have passed, can our middle aged self esteem get much lower?

One of my favourite  games on the console was the mind boggling colour test

you know the one

Red
Black
Blue

Another game from my youth was the interesting word game that clearly shows that our brain recognise words based on the start/end and erveytihng in btewen cna eb raed bcasue oru mnid si prgorgamed ot understand and decipher text.

This got me thinking about the connection between what we know and what we recycle in our minds based on what we expect to know.
I came across this selection of dual logo's for famous brands..the results are clear in my mind...spending big on a brand works as consumers recognise much more than what you are telling them with words.

Similar to the games i bet you can decipher what you are looking at and which two brands are on each image.

All you Brand Managers out there is it time to reinvest in your brand message, if so, start thinking about what your logo says about your brand and how you translate this across all your business platforms.
Be consistent. get some brand guidelines and share your direction. The logo is the first touch point for us the consumer so use it wisely.

Packaged, wrapped and slightly opinionated