Romeo & Juliet to Honeymoon in India

In the story of Romeo and Juliet we are fully immersed in the idea that there is a moment in time when the scene, attraction, premise and suitability of two people is such that they are categorically meant to be together. We all know the role played by the two feuding families and the tragic ending of this piece. We as a collective are united in our belief that true love should have won the day. 


Today I question this judgement and that sometimes families and in this instance brand families need to remain segregated from other brand families. Kraft foods have began to create the Frankenstein monster in India with the news they have launched Cadbury Oreo, the reason being that the cadbury brand has a richer stronger presence in the Indian market place. 

I know we have VW putting the same engine into their Skoda cars but come on this is a step too far. Where do we stop? 


Yazoo flavour fish fillets distributed by Youngs
Kit Kat pet food just because the name is too hard to resist
Cheesy bread because a supplier has Quavers and Hovis on their books


If we are to believe that companies have a story to tell with their brands then they need to earn that with the consumer on every business platform, not piggy back into a market rough riding years of heritage just because you have a few pennies and pounds.


Kraft will have noted that the scene, attraction, premise and suitability is just right to launch this product in India. Brand Managers you should have been fighting just like the Montagues and Capulets to stop this but as you haven't it is up to the consumer to voice your opinion on the streets, not Verona, but Mumbai, Delhi and Bangalore where this product is sold. 


Packaged, wrapped and slightly opinionated