This is the message that we are all being asked to champion, I believe in the basics but I do find it strange that a car manufacturer would therefore be voted the best green brand on the planet, isn't that irony at it's best, still I get the point we do need to think about our planet.
An area that always come under intense scrutiny is food and drink packaging. What can brands, supplier and supermarkets do to use less resource, it's going to be chucked in the bin after all.
I sympathise with all parties here as the food and drink that is sold must remain fresh, clearly branded, legislative compliant and consumer engaging. We can't just strip off foil wrappers, vacuumed packaging microwavable dishes, logo's it's too much.
What we can do however is give packaging a purpose, help the consumer make a choice.
Below is some imagery and captions taken from various sources.
These packaging solutions make a real difference. Marketers can take forward these solutions and the consumer can easily embrace their purpose. Lets make them mainstream
What we can do however is give packaging a purpose, help the consumer make a choice.
Below is some imagery and captions taken from various sources.
These packaging solutions make a real difference. Marketers can take forward these solutions and the consumer can easily embrace their purpose. Lets make them mainstream
SpoonLidz.
These lids use a sturdy fold-out spoon shape that replaces a plastic spoon which would just be thrown away
A patent filed by Canadian food scientist Jung Han from the University of Manitoba involves making edible packaging more likely to be widely adopted. He shows that introducing beeswax to pea starch will make the product resistant to water. The mixture can be spread into thin films.
Each of Pangea's gift sets are wrapped in plantable packaging that will yield a spruce tree once it’s in the ground.
Share, tear, no plates, no need to wash up, repack and store. Genius and simple
Packaged, wrapped and slightly opinionated
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