When a company embarks on such a strong campaign like Cadbury are for the olympics its bound to spark criticism from some quarters.
I would've done this, never do that, can't believe they even thought that would work blah blah blah
Every now and then however you see a little spark of genius that regardless of what you think about the wider aspects of whats going on, you sit back and think 'wow' 'genius'
Krafts latest hook up with british based app agency Blippar has resulted in just this - a wonderful advancement in media technology and interaction. Yes there are barriers to entry such as downloading the app but surely if this takes off Blippar will be built into all new phones, similar to the QR apps that help to grow the continued use of this similar advancement,
So sit back and take a look at the below youtube clip, and yes i want to smack a quack whack a duck now too
Packaged, wrapped and slightly opinionated
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