QR you

I constantly champion the use of QR codes in helping to grow a consumer brand experience. 

It is for this reason that I keep an ear to the ground on how companies around the world are embracing this new technology.

Sohne and Partner are the architects for the latest building to emerge from the sands of Dubai.
The CODE UNIQUE HOTEL at Dubai Studio City.
The facade gives the hotel the name, it is not only an eye catcher - the implication of the facade structure is a QR code. This is 3D technology in its truest form.

Tesco in South Korea created a wonderful way to expand their offer without opening new stores.

We talk about how brands can find unique ways to get out of their supermarket aisles and be placed at other touch points in store, well Tesco found a way to move a whole store into a new touch point.

karmamedia have managed to combine the traditional with the new and bring to life a basic requirement of learning. By ingraining the QR codes into the pictures it enables the characters to come to life. This is a wonderful and simple way to engage with your children.  What a great way to ensure future generations continue to read and be excited about reading.

A new platform challenge for brands is to create two screen media. How do you get consumers to engage via a second screen. The guys at Monterosa created an online playalong whilst watching the 'Million Pound Drop' live, this is a great example. Here's another using QR codes for Insurance company AXA. This is media of the future, challenging the norm. Giving the user such a wacky ending is a reward for your secondary engagement.



Betfair, the online sports betting provider, is placing QR codes on the bikini bottoms of two beach volleyball sportswomen, in a bid to sign up new customers at the test Olympic beach volleyball tournament this week

Intel the American multinational technology corporation obviously believe QR codes have a place in the future of media. Their latest national campaign has given it prime place smack bang in the middle of the Advert. Nicely done too adding the zebra eye.

The Dutch company 94wines, is offering numbered and color-coded wines rather than wines differentiated by maker, date or region. Once purchased they come with a QR code enabling you to give a personalised message to the intended recipient.

As the worlds digital entrepreneurs continue to embrace these codes expect bigger, bolder and more amazing examples to emerge. QR codes will become mainstream, get on board now.

Packaged, wrapped and slightly opinionated