Similar to the posting QR you i wanted to explore what some companies/marketers are doing to get round this issue, whether it be innovative, unique or damn right tacky...lets explore.
The Dutch company 94wines, is offering numbered and color-coded wines rather than wines differentiated by maker, date or region.
The numbered and color-coded wines are meant to allow for customer personalization. The customer first takes a quiz regarding their likes and dislikes, which results in a personal ‘WineID.’ This is then used to suggest wines from the company’s assortment, which the numbers and colors make simple. It also makes it easier for customers to remember which wines they liked best. They also incorporate a QR code on the packaging.
A current trend taking our lives by storm is that of portion control so it is no surpirse to see that wine has also joined the ranks in the way of The Tulip ,a 187ml PET, single serve prefilled wine glass. Perfect for all outdoor events, sporting events and festivals, plus of course for picnics and barbecues or any occasion where the convenience of the Tulip makes it the natural choice - yes much nicer than swigging from the bottle. (you may remember this getting rejected on Dragons Den)
A tried and tested method is to tie in with a famous celebrity but even I never saw this one coming. Warburn Estate, one of Australia’s most prestigious wineries, has distributed a new AC/DC wine collection in honor of the illustrious hard rock band. Although this is not the first such product, Kiss and Whitesnake are two such bands already dipping their toes in the wine market, it is probably the most high profile.
So if you find yourself bored and confused on your weekly shop trying to find your favourite Shiraz or Cabernet Sauvignon why not break out into air guitar whilst singing about what wine companies are trying to do to break the norm.
Oh and last but not least a great invention to carry your canapes....
0 comments:
Post a Comment