Get knitting

With Autumn fast approaching it's time for brands to switch their attention away from bright sunny happiness to warm and cosy comfort.  How do brands help shift the consumer mindset and begin the winter horde? Some brands choose to take the idea of the winter wonderland literally with some great british past times..... knitting, crocheting or just having a soft cuddly toy to snuggle up to.

Innocent have been asking us the consumer to knit wonderful hats for their smoothies in return for helping out Age Concern. 25p for every hat......bargain. If you're keen to take part get your pattern here.

If Innocent are wearing hats then this Russian vodka rpenoyka has taken it one step further by wearing a fully knitted jumper complete with stripy roll neck. The only shame being that it doesn't have a reindeer and the ho ho ho slogan scrawled across the front face, Santa would be disappointed.

Who'd have thought that you'd get a free toy when you buy car insurance but such is the popularity of Aleksandr Orlov and his extended family that we are all clambering for the popular russian keep sakes.

The Handmade Etsy shop has offered a helping hand to all your brand owners out their by selling knitted slip ons for everything from bottles to cans to pieces of fruit

And here's a solution to get people to cut down on smoking, maybe this is taking the knitting a fraction too far...still a fire hazard too.

Packaged, wrapped and slightly opinionated