I love entrepreneurs that create something wonderful.
I love a media campaign that is so on point you just get it.
I love great packaging design.
What I love most is when it all comes together at the same time swishing and swirling into a magnificent perfect storm.
Ladies and gentlemen can I introduce Blk Water
(disappointingly i'm a bit late discovering this but who cares)
PRODUCT
Consumers in general have had time to digest smoothies and vitamin water so we are ready and primed to drink water that is coloured black, particularly if you read just how it will change our small wimpy bodies into Fulvic mountains of goodness..read the important stuff lifted straight from the horses mouth
'Our proprietary blend of Fulvic Acid (a derivative of plant matter) is mined from a 70 million year old source deep within the earth. Naturally black in color, the formula binds to the molecules of our pure Canadian Spring Water turning it naturally black, with no artificial dyes, coloring, or additives. Fulvic Acid is critical in growth of plant life, helping the transportation and absorption of nutrients. Fulvic Acid's small molecular structure allows for the fast absorption of over 77 different trace minerals and elements, powerful electrolytes, antioxidants, and free radical scavengers' website
PACKAGING
Anyone who reads my blog knows i'm an advocate of using the correct substrate to blend with your product. This product follows this mantra using white rPET to let the black water create the deep enticing colour. Creating the logo to be simple and spelling BLK without the A and C gives it a modern hip vibe that the youth will completely buy in to. How long before we have Blk water being sold at clubs and raves...i'm sure it's there already. Just when you thought they'd done enough there is one last hidden gem. As the product is consumed a hidden message appears that reinforces the marketing message and the sense that you have had a product that is just a bit different. All this and only 2 colour print.Wonderful.
My parents always told me that if you are a bit different don't hide and let people put you in a box but shout about why this difference makes you special. In two simple strap lines Blk water achieves just that.
Enjoy the dark side of water
Change the way you see water
What i'd now like to see is Blk water follow the path clearly marked out by Red Bull and begin to sponsor extreme sports, club nights and trendy hot spots. Blk water has the potential to be a must have accessory for young and vibrant youth of today.
I love this product so much maybe I should bring it to the UK
Packaged, wrapped and slightly opinionated
This makes me want to check this product out immediately. Love a "Perfect Storm"
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