For those that aren't familiar with this event, Each year Pantone, our colour bible, will declare a particular "Colour of the Year". The colour is chosen to purportedly connect with the zeitgeist.
2011
"In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.
2010 was just as uplifiting,
Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.
One more for you, back in 2009,
In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.
"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance. Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.”
So what does our future hold for 2012, what do our friends at Pantone believe we need in 2012?
Leatrice Eiseman, executive director of the Pantone Color Institute has issued a press release.
Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward. Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
I for one am happy with the choice for this year. In a strange twist of fate i'm not a big fruit lover nor an avid orange eater but in my desire to get fit and healthy in 2012 I purchased a bag of fruit yesterday morning. Can you guess what it was? yep a bag of Tangerines.
I think the futures bright, the futures Orange
26/03/12
Clever Collaboration
Pantone and Sephora have collaborated to launch a make up range focussing on the Pantone colour of the year. This marks the first in a what will surely be an annual agreement. Previously pantone had only really produced Cups and Mugs etc but this signifies a licensing agreement that could have a huge impact on our daily lives. I can see the commerciality of Pantone reaching further afield than just cups and make-up.
26/03/12
Clever Collaboration
Pantone and Sephora have collaborated to launch a make up range focussing on the Pantone colour of the year. This marks the first in a what will surely be an annual agreement. Previously pantone had only really produced Cups and Mugs etc but this signifies a licensing agreement that could have a huge impact on our daily lives. I can see the commerciality of Pantone reaching further afield than just cups and make-up.
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