PantoneLIVE™

I had an exclusive invite to the PantoneLive launch at Kings Place, London.

PantoneLIVE™, a cloud-based color service that provides instant access to essential brand color standards. PantoneLIVE is the first service under the Pantone Digital Business Unit, a newly created division of X-Rite that is the byproduct of Pantone’s expertise as the world’s color authority and X-Rite’s color science and technology leadership.

PantoneLIVE™ is a partnership of some of the industries major players, X-rite, Esko, Pantone and Sun Chemicals. Keynote speakers included;

Thomas J.Vacchiano Jr, CEO X-Rite, 

Carsten Knudsen, CEO Esko

Rudi Lenz, CEO Sun Chemicals.

In amongst all the technical jargon and new world promises was a session by the Creative Director of Firmenich, Steven van der Kruit. He absolutely stole the show with his passion, insight and creative  knowledge. Steven specializes in global trends and is said to be among the top 10 global Trend Visionaries. He finds impulses from markets, shopping centers, street and nightlife in Amsterdam, London, Sydney, Shanghai and New York and is involved in hundreds of Innovation projects around the globe. 

Steven is a regular contributor to the Pantone colour of the year. 

I got a sneaky impression that he believes 2013 will be a variation of blue and he digressed that whilst 2011 was about hope, 2012 needs to Dream.